User-generated content (UGC) refers to any form of content—such as text, reviews, images, videos, or social media posts—created by people rather than brands. This type of content is typically produced by customers, fans, or followers of a brand and shared on various platforms. Here’s a breakdown to help your client understand:

1. Authenticity and Trust: UGC is often seen as more authentic and trustworthy than brand-generated content because it comes from real users sharing their genuine experiences and opinions.

2. Engagement and Community Building: By encouraging users to create and share content, brands can foster a sense of community and increase engagement. People are more likely to interact with content created by their peers.

3. Cost-Effective: Leveraging UGC can be more cost-effective than producing all content in-house. It allows brands to continuously refresh their content without incurring high production costs.

4. Social Proof: UGC serves as social proof, showing potential customers that others are using and enjoying a product or service. This can be a powerful motivator for new customers to make a purchase.

5. SEO Benefits: User-generated content can improve search engine optimization (SEO) by providing fresh, relevant content that search engines favor. Additionally, it can drive more traffic to a brand’s website through organic shares and mentions.

6. Diverse Perspectives: UGC brings diverse perspectives and creativity that a brand’s internal team might not think of. This diversity can make the content more relatable and appealing to a broader audience.

In essence, UGC is a valuable asset for brands looking to build trust, engage their audience, and create a vibrant community around their products or services.

Concept ideation

Scripting / script-readsFilming

Retention editing

Done-for-you (DFY) content

Post performance analysis to optimize strategy for future content

Raw footage

IG reel cover photo

SEO captions and hashtags

UGC photos

Product photography

Re-films

Multiple aspect ratios

Rush fee (within 1-3 days)

Exclusivity

Monthly retainers

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Content posted directly to my accounts @marcojwilliams or @livinginavibe $2000

• 1x Reel

•1x in-feed carousel post (3 photos)

• Reposting rights

• 30 days boosting rights

*add ons include collaboration post, story set (3-5 slides), and crossposting to TikTok

*Items must align to brand and content of social media account*

Content posted directly to my account @marcojwilliams or @livinginavibe 

$1000/video

• 1x in-feed video

• 7 days link in bio

• Reposting rights

• 30 days Sparks Ad Code

*add ons include crossposting to Instagram Reels